A national beverage brand
Scaling a Multi-Market Retail Sampling Campaign
A national beverage brand needed consistent, on-brand sampling staffed across a dozen markets simultaneously for a six-week retail push.
12
Markets activated
340+
Shifts staffed
98%
On-time staffing rate
The challenge
The brand's in-house team could manage staffing for one or two markets at a time, but a coordinated national push required simultaneous execution with consistent quality across markets with no existing local staffing relationships.
Our approach
NowPromotions staffed and trained brand ambassadors across every market from a single platform, with a dedicated account manager coordinating schedules, uniform compliance, and daily reporting back to the brand's marketing team.