A B2B software company
Trade Show Booth Staffing for a First-Time Exhibitor
A B2B software company exhibiting at a major industry convention for the first time needed booth staff who could represent the brand credibly without deep product training time.
210
Qualified leads captured
60%+
Booth traffic engaged
100%
Staff retained for next show
The challenge
First-time exhibitors often understaff or understrain their booth team, leading to missed leads and inconsistent brand representation.
Our approach
NowPromotions staffed a small, highly-briefed team and built a structured lead-qualification script in partnership with the client's sales team ahead of the show.